November 17, 2005

"Looney" Frane '94 boosts successful game company

Sometimes you’d think that Amherst alumni really are all, as a recent class speaker quipped, “CEOs and the federal prosecutors who indict them.” And then, there’s Alison Frane ‘94, who has found a fun way to apply her art major.

Frane is a partner in Looney Labs, a College Park, MD based company producing inventive card games like Fluxx from Wunderland, home of Frane (also known as Alison Looney) and her partners, Kristin and Andrew Looney. A recent article in the Maryland Gazette describes the “Wunderland Toast Society,” the Thursday-evening game nights the Looneys have hosted for the last sixteen years with their “Mad Lab Rabbits” (whose mission, says Andy, is “to multiply.”)

Unfortunately, the success of Looney Labs is leading them north. Fluxx has sold over a quarter-million copies, and consequently Looney Labs has outgrown their home in College Park. “We need a big building with a coffee shop and a gaming parlor,” says Kristin. Looney Labs will head to Hamilton, Ontario in 2006.

Frane is responsible for the visual appearance of many of the games. Just for a taste, visit her animelds, like the one shown to the right.

Parker Morse '96 | November 17, 2005 10:36 PM | Alumni

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